Syntac is the first partially integrated car in the world (as of 2017).
It is the synthesis between nature and city journeys. It creates a fluent connectivity with daily use and experience trips. A gap in the caravaning industry can be closed and a rising target group will be approached. The VW Caddy Maxi Trendline 2015 served as the base of the Syntac. The back part of the Syntac is bigger and wider than usual vans with many more possibilities to customise it.
Cooperation with:
THE FIRST OF ITS KIND
Home is everywhere.
10,1
The growth in newly registered motorhomes was 10.1% in 2015 compared to 2011.
80
80% more tourist arrivals worldwide in the next 13 years.
x2
Doubling of the urban population between 2007 and 2050.
36
The average age will rise from 29 years (2010) to 36 years (2050).
41
The number of megacities will increase by 68%.
This means 41 cities until the year 2030.
60
In the year 2030 almost 60% of the world‘s population will live in cities.
adaptable
independet
flexible
little money
no children
unmarried
The target group of Syntac is the rising adaptive-pragmatic-milieu. Flexible people who want a vehicle they can use both in their daily lifes and to travel wherever they want.
TARGET GROUP
upper class
middle class
lower class
tradition
modernisation individualisation
re-orientation
traditional milieu
6.7%
establisehd conservative milieu
9.7%
liberal intellectual milieu
7.5%
socio-ecological milieu
7.2%
new middle class milieu
12.5%
precarious milieu
8.5%
escapist milieu
18.7%
adaptive pragmatist milieu
11.7%
high achiver milieu
8.1%
movers and shakers milieu
9.4%
increasing
stable
decreasing
GERMANY 2025 (as of 2017)
TARGET
independent design
comfort in the countryside
agile in the cities
CONCEPT
The inner size is about 2 meters in width and gives the owner many possibilities to arrange the interior. Through a ground rail system it is easy to change between many different elements like a bed, a table or seats, whatever is prefered and what the activities might be.
ground rail system
individual
hobby
extended family
bed across
bed lengthwise
The lateral faces and the roof are tapered to the rear to achieve a streamlined form. The heart of the exterior is the rear system with rear lights and a special stoplight system. In normal drive the left and right rear lights are turned on, if the driver brakes, a red light band connects the left and right lights. Additional there is a third stoplight in the spoiler. The arrangement of these lights forms what looks like a warning triangle for a better and faster perception.
FINAL DESIGN
